How to Write Effective Links to Your Book on the Internet

When you are writing content for your website or for another website and are able to add links, how well do you use these links? Your two goals are to (1) increase the number of people who will click on the link; (2) improve the odds of people online who are searching for your topic [...]

Understanding How Statistics Can Help You Build a Better Website

Recently, I tried to explain to some writers for one of my web sites that the titles of some web posts were having significant impact on the percentage of people who were opening and/or reading e-mails from our organization (or not!), as well as the click through rate from the web site. One of the [...]

Free Review… If You Have an Illness or Disability

Do you have a business? How about an illness or disability? Blogger of “My Chronic Life” says, “I am always happy to help promote businesses that are run by people who have any type of chronic illness or disABILITY. If you would like your business promoted on my blog please contact me.” How refreshing! Your [...]

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer. We’ve all been [...]

5 Reasons Every Writer Needs a Web Presence and Where to Start

I recently talked to a friend who was having an article published in a well-known, highly competitive magazine. She hasn’t yet taken the jump to have a web presence. I tend to forget that I spend thousands of hours online, receive hundreds of newsletters each month and answer over 1000 emails a month. I don’t [...]

Looking for Deals on Internet Marketing Software, Tips & More?

I would never tell you about something that I haven’t personally tried without telling you I’ve not tried it. Well, I’ve used DealDotCom.com and they are the real thing! You will find a deal of all kinds of software at this site, but every deal lasts just 24 hours and then it’s gone.  Software that will [...]

Where do authors fit in the trends of marketing/publishing

In a recent survey sponsored by the organizers of the 2007 Frankfurt Book Fair in October the industry was asked where the major areas of growth are for the industry in the coming years. They responded with the following: 44 percent of respondents identified the use of e-books 41 percent identified audiobooks, many of which [...]

How To Create A Book Marketing Plan (The Smart Way)

Guest Article: How To Create A Book Marketing Plan (The Smart Way) Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Consider these six areas when developing your marketing plan. The Audience: Who did I [...]