Book Signing Blues

Have you ever been all excited about a book signing and then no one came? This is a video you have to watch! A great sense of humor and I think, at one time or another, most of us have “been there.” Thanks to Chip MacGregor for posting this on his Facebook page.

Snaz Up Your Book Display

Whether you are having a table at the back of the room while speaking, doing a book signing, or trying to get stores to carry your book up on their counter, good display items can make the difference between a “yes” and a “no.” Both the store owner’s response and also the buyer. We’ve all been [...]

Book Sales are Up and Independents are Opening

According to the American Booksellers Association, for the fifth consecutive month, retail sales at bookstores exceeded last year’s results. Preliminary figures recently released by the Bureau of the Census show an increase in bookstore sales in November 2007 of 7.5 percent compared to November 2006. More good news is that the American Booksellers Association welcomed [...]

Book Signing Tip – Stand up!

Sit as little as possible at your book signing. It’s funny that after we go to all this work writing a book, promoting it and then we think a book event is a good time to sit down and rest. You can rest later! Walk around and talk with people. Stack up your books on [...]