How to Write Effective Links to Your Book on the Internet

When you are writing content for your website or for another website and are able to add links, how well do you use these links? Your two goals are to (1) increase the number of people who will click on the link; (2) improve the odds of people online who are searching for your topic [...]

Understanding How Statistics Can Help You Build a Better Website

Recently, I tried to explain to some writers for one of my web sites that the titles of some web posts were having significant impact on the percentage of people who were opening and/or reading e-mails from our organization (or not!), as well as the click through rate from the web site. One of the [...]

How Important Are Titles in Our Content Online?

When I was the editor of a magazine, I received a wide range of articles with titles that were very undescriptive, depressing, and even unsettling. It is expected that every editor will change titles of material and one of the keys to becoming a welcomed writer at any magazine is to send in submissions with [...]

Make Marketing Easier Tip #4 – Mashapedia

Mashpedia.com defines itself as a “web encyclopedia enhanced with cutting-edge functionalities and sophisticated features such as multimedia content, social media tools and real-time information.” Okay, so, deep breath. What in the world does that mean exactly? If you are looking for a one-stop website to find out what people are saying about your topic in [...]

Make Marketing Easier Tip #2 – Fiverr

What would you do for $5? Evidently a whole lot of people would do a lot! This site Fiverr.com has some fluff and a few odd posts (“I will send you 7 hours, 53 minutes of vacuum cleaner sounds for $5″) and scary (“I will check the Chinese characters on your tattoo for $5″), or [...]

Spreading The Word About Your New Book

My new book “How to Start a Chronic Illness Small Group Ministry” is now completed and published.  I had a speaking engagement in April and a box of the books literally arrived at 6:45 or so the night before I was speaking and exhibiting. So now I am back in the mode of marketing a [...]

Does Your Time Spent Online Help Book Sales?

A recent Publishers Weekly article looked at the breakdown of bookselling and the influence an online campaign might have on sales. Consider this: Their research cites that online marketing is especially important to fiction titles. According to this study, 21% of book buyers said they learned of books they wanted to buy from online promotion. [...]

Let’s Tweet

Image via CrunchBase Back in February when I started using Twitter I wasn’t sure if it would be a helpful tool or one more thing to distract me from everything else or just a fad. I’ve decided it is all three to some extent. In planning for National Invisible Chronic Illness Awareness Week, I’ve found [...]

More Marketing Resources

In the world of all these social networks I can hardly keep up with what is the best information to share and what is not worth your time. But I have found Tony Eldridge’s web site Marketing for Authors to be very helpful and I am sure you will find lots of tips here. One [...]

Thousands of Twitter Followers?… Hmm

I’ll admit it… I decided to “bite” on this offer just for the heck of it. I get frequent email updates from James Ward over at BiblioScribe.com and he just added the following to his newsletter. I just found this site that shows you a way of getting 1000′s of new followers on Twitter, I [...]