More Marketing Resources

In the world of all these social networks I can hardly keep up with what is the best information to share and what is not worth your time. But I have found Tony Eldridge’s web site Marketing for Authors to be very helpful and I am sure you will find lots of tips here. One [...]

Is Your Marketing on Fire?

One of the best marketing books I’ve read is Pyro Marketing. Author Greg Stielstra says, I believe the best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of it as fire. I explain the process in PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists [...]