Learning Internet Marketing Terms to Help Market Your Book Better

does SEO mean Stre—Esssed—Out?
While you are wandering around the internet participating in social networking groups, reading about ideas for marketing on the internet and discussing marketing opportunities with other groups of authors, you may hear a lot of terms that you aren’t familiar with. Don’t despair. Most authors who are just becoming familiar with the [...]

Jumping on Hot Topics to Promote Your Book

staying aware of what’s hot!
One of the best ways to keep your book and name in the public eye is to jump on “the bandwagon” any time someone or some issue is in the spotlight. Most authors have heard of the “platform” they should build and how “becoming an expert” is one of the steps.
As [...]

Book Marketing with Bloggers

A great way to get some exposure and “talk” about your book is to identify bloggers who would be passionate about it. I have done this quite a bit for Beyond Casseroles: 505 Ways to Encourage Your Chronically Ill Friends. This is pocket-size, 94-page book, so the expense of giving them the actual book wasn’t a significant [...]

Where do authors fit in the trends of marketing/publishing

In a recent survey sponsored by the organizers of the 2007 Frankfurt Book Fair in October the industry was asked where the major areas of growth are for the industry in the coming years. They responded with the following:

44 percent of respondents identified the use of e-books
41 percent identified audiobooks, many of which are [...]

It’s not too late to give your book as a gift

Ah… the holidays are finally here. Shopping is done. Or is it? Is there anyone on your list who would enjoy a copy of your book? Remember that many people have the next week off of work. Some are cuddled up on a couch with their new warm fuzzy slippers, just wishing they had something good [...]

Get A Free Amazon Sales Rank Tracking Widget

Want to keep up to date of the sales rank of your book on Amazon? Or to encourage people to head on over and buy it or write/read a review? Now you can get a free Amazon sales rank tracking widget and set it up on your blog in about 5 minutes.
Aaron Shepherd, author of [...]

How To Create A Book Marketing Plan (The Smart Way)

Guest Article: How To Create A Book Marketing Plan (The Smart Way)
Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s).
Consider these six areas when developing your marketing plan.

The Audience: Who did I write this book [...]

Donate books to soldiers

You can help out someone who is fighting for the USA by donating books to soldiers. According to HelpaSoldier.org, the sixth most-requested item from soldiers serving in foreign countries is books. (Peanut butter ranks number one, lotion number two.) Organizations like Books For Soldiers and Operation Paperback provide soldiers with reading material.
Also Wounded Warrior at [...]

A Free Web Ranking SEO Resource for Authors

What’s SEO? If you have to ask, that’s okay. It stands for “Search Engine
Optimimazation” and it basically means that you try to find all the ways
to make your web page friendly and desired by the search engines so that people
can easily find you.
There are many, many ways people will try to tell you they have [...]

Donating books - Charities are a great option!

The end of the year is coming. If you’re looking to move some of those books out of your bedroom office, or just want to spread some holiday cheer, donating some books to charities is a wonderful option.
You can also offer them at a discount to charities all year round, by asking your current readers [...]